Strategy [Function]
That function of publishing that determines positioning of the publishing concern relative to the market, customers and competitors and ensures correct allocation of resources to achieve the business objectives.
Sibling (including current) terms:
- Finance [Function]
- Human Resources
- Legal
- Marketing
- Operations
- Product Development
- Public relations
- Sales [Function]
- Strategy [Function]
- Technology [Function]
Broader terms:
Articles
- Optimizing Content for Multi-Channel Publishing:
- Where's the Money?: Article presents a strategic framework to assist publishers in determining in which formats, platforms and channels they should be making their content available.