Negative option
A direct marketing technique in which books or other goods are sent on a periodic basis unless the customer sends a refusal notice prior to the shipment occurring.
Sibling (including current) terms:
Broader terms:
Negative option
A direct marketing technique in which books or other goods are sent on a periodic basis unless the customer sends a refusal notice prior to the shipment occurring.
Sibling (including current) terms:
Broader terms: